Want to write an eBook? Here are 5 tips to help you write non-fiction eBooks that are clear and readable:

When you are knowledgeable in a particular area it’s easy to forget that your readers aren’t! Help them out by writing a good introduction explaining any jargon or niche specific phrases as you go.
Break chapters down by using headers and bullet points. If your book requires the reader to take action then perhaps create a bulleted list or ‘take action’ boxes, you can also direct people to additional resources in this …

If you’re not following up people who contact your business, you are missing out and losing money. Read on to find out how to change this.
People who haven’t heard about your business yet are ‘cold contacts’: those who have signed up for your newsletter, sent an enquiry, or purchased from you are ‘warm’. It is much easier to get warm contacts to buy again than to get cold contacts to buy, and much more cost effective too, so make sure you nurture your current contacts and customers with ongoing marketing.
A …

Create your own Boards. Be creative, do not just simply pin your own products. As with any other social media site, continual self-promotion will turn people off. Why not create a local board, ‘ things I love about (my area)’, alongside your favourite fashion, craft or home ware trends, books, shoes, sunglasses, anything that appeals to you and has a strong visual element.
Search. Use the Pinterest search facility to find out who else is using the site and seek out images that you like and want to repin to your own boards.
Pin. To …

Are you looking for somewhere new to interact with customers and people who might buy from your business? Pinterest is a great new social website which will appeal if you like visual images, style and fashion.
The site is an interactive pin board where you can pin all the images you love from the Internet and keep them for future reference as well as to share with followers. Right now, this site is growing in popularity, and is visited by crafters, brides, bloggers, collectors and graphic designers alongside social media fans looking for …

Google+ is  becoming a great social media tool, and you can now create your own business page too. Here’s the ACEInspire page. But how do you do it?
Step 1
Visit www.google.com/+/business/and select ‘Create a Business Page’. You will need to be logged into your Google+ account first so if you are not do this too.
Step 2
Select your category. Choose from:

Local Business or Place
Product or Brand
Company, Institution or Organization
Arts, Entertainment or Sports
Other

Step 3
If you have selected Local Business or Place, then find your location in Google using your country and primary phone number. This links …

LinkedIn is a good site if you want to  connect and interact through online business profiles. You can interact with others to further your career or develop your business. You may already have a personal profile on Linked In, but you should also create a company profile if you run a business. So how do you create a Company Profile on LinkedIn?
In you are not already a member, join LinkedIn. Once you have done this, on your home page you will see a list of sub-headings. Click the one headed …

Autoresponders are great for business. A handy programme, an autoresponder can ensure that your business works 24-7, even while you are sleeping, spending time with the family or having fun. Here are five ways to use autoresponders that will benefit your business:

Use autoresponders for customer service purposes. You could set up an ‘out of office’ message, for staff who are on holiday, or a message that goes to every enquirer explaining how quickly you aim to reply to emails, and the telephone number to call in case of an urgent …

An autoresponder is a simple program that creates an automatic reply to an email. This could be as simple as an ‘out of office’ message, but more and more businesses are using autoresponders to build customer relations and increase profits. How can a computer programme do this? If someone sends an enquiry to your site, an autoresponder can be set up to ensure that they get a reply straight away. Even if it only says, ‘Thank you for your enquiry, we’ll respond within the next 24 hours’ people know what …

This is the last in our series on reasons to blog, and this is one of the most important reasons. You can drive traffic to your business website or shop from your blog. Once your blog is attracting a volume of traffic you can direct people to your business website via banners and embedded links. The embedded links will also help you business website to rank better in search engines too. In a lot of ways this is the reason why most business owners blog. Remember that it takes time …

This is the ninth in our series, why blog for your business. There are lots of reasons why a blog is good for business. A well-established blog that earns an income can become a saleable asset
This is self-explanatory really. A blog is like a house. If you build one and look after it and make the appropriate improvements you will have something to sell once you’ve finished with it. Like a house though, be sure to clear away any personal stuff when it comes time to sell!
A blog is more …