Why blog for your business? 4
A blog provides your business with a base. Social media is great for attracting people that are mildly interested in what you have to say. What do you do with these people? You drive them back to your blog where you can turn them from mildly interested to very interested. Keep up the flow of regular articles on relevant topics for your business and people will develop the habit of checking your site or subscribing via RSS. Make it easy for people by offering subscription by Feedburner, a RSS button and an email newsletter so people can get a ‘fix’ of your blog in the way that suits them.