We’ve looked at lots of reasons to have a blog over the last 4 weeks and here is one more. A blog will help you sift your traffic. You only want people that are really interested in what you have to offer, right? Hundreds or thousands of peopke may stumble across your site. A tiny percentage might be ready to buy right away, but most people will not purchase on their first visit. So, how do you keep them interested and visiting until they are ready to buy? The answer is by adding relevant articles to your blog.
A blog is also a great way of allowing people to ‘qualify’ themselves. If they are really interested in what your business offers they will continue to read and subscribe, and eventually go on to buy.