Articles in the General marketing Category
It is easier and cheaper to get an existing customer to buy again than to find a new one. Repeat business provides much needed cash flow that allows you to invest in advertising and marketing to win new business. Your current customers know you, like your products, and have the right budget available to invest, it should be easy to sell to them again. However, not every customer comes back to buy again. The days right after your customer makes their first purchase are critical in getting them to become …
Is your blog doing its best for you? Here are 3 more ways to make it earn it’s keep … and more!
Space on your blog has a value. Offer advertising space to complementary businesses and you’ll have valuable income coming in every month. If you have more than one website highlight this to advertisers who may wish to cut a deal to advertise on all your sites.
Don’t forget to invite blog readers to join your email list. This makes it easier for you to reach them, and newsletter readers are …
Blogging, Family Friendly Working, General marketing, Headline, Online marketing, Search Engine Optimisation, Social Media »
Being a great blogger can be achieved without being a great writer, but it is easy to lose certain types of readers if you make silly mistakes with spelling or grammar. Here are 5 easy mistakes to avoid.
Your / you are: Use ‘your’ when showing ownership, as in ‘your blog’ and ‘you are’ when you mean ‘you are’.
Effect / affect: Effect is a noun – you can create an effect, while affect is a verb – someone affects someone or something else.
A company is always singular e.g. ‘Dickens and Jones …
Does your business bring in all the money it can? You might be missing out on some simple ways to boost your income via your blog.
It can take a number of exposures to your message before people take action so embed adverts for your business in the header or sidebar of your blog. Doing this ensures that your blog sells your products and services for you the simple way.
Some people prefer not to click on ads but like to read articles. Your business blog should offer its readers regular …
Need some quick ideas to do this week to spread the word about your business? Take one action every day and you’ll find more and more people are aware of what you offer, and as awareness grows so will sales.
Idea 1 Boost the numbers of people signing up for your newsletter. Develop an extra incentive to sign up, be it a discount voucher or free report, and tweet, facebook and blog about it.
Idea 2 Write a blog post and tweet a link to it. Highlight some benefits of buying from …
You don’t have to be technical to create apps or online software. Here are some tips to help:
Start with a problem. If there’s no problem or ‘need’, no one will use it. That need might be causing pain or it might be a need for entertainment, either way have a reason beyond ‘I thought of it’ to create your app.
Find the simplest solution. Users don’t want to do anything complex, they want easy. Find the shortest route to solving the problem.
Get REALLY clear if you are asking a tech to …
Blogging, Family Friendly Working, General marketing, Online marketing, Social Media, Website for your business »
Are you an aspiring author? Have you already got a publishing deal? Or do you have books already in print? Whatever your situation, if you’re not blogging you are missing out on a key way to reach new readers, and build a relationship with your fans. Blogging can also help improve your writing. Here are 10 reasons why every author should be blogging regularly.
A blog is a great outlet for ideas. It is a place to add in all sorts of ideas that you may or may not use in …
Blogging, Family Friendly Working, General marketing, Online marketing, Search Engine Optimisation, Website for your business »
If you find it hard to invest time in your own training, we’re excited to discover a new range of online training courses from ACEInspire. These no-cost training courses deliver bite sized chunks of information to your desk every day in the form of eLessons. You can learn about:
How to make money online
Business promotion basics
Better business blogging
Each course is packed with fresh ideas and is guaranteed to help you take ACTION in your business to find more followers, get more customers or clients and make more money.
If you want to …
Do you want to run an event? The Internet makes it much easier to ensure it will succeed. Here are 9 tips to help you:
What’s the aim for your event? Do you want to make money, raise your profile, help people? Be explicit about your exact aim, and break this down into specific goals. This will help you plan an event that will meet your aims.
Be clear about your audience. If you know who will benefit from your event, it will be easier to target your marketing to relevant websites …
Blogging, Family Friendly Working, General marketing, Online marketing, Search Engine Optimisation, Website Content »
Here is a simple guide to getting started with blogging:
What first? If you don’t have a blog, visit WordPress.com for an easy and free way to get started. If you have a website already for your business and want maximum benefits for search engine optimisation and traffic to your main site, ask your site manager to go to WordPress.org to download and integrate a blog to your main site.
Next Steps. Next, spend a couple of hours getting ideas for your blog. Pull together any articles you have written in the …